It is not known whether this event was related to the Baskin-Robbins contest.
However, as of August 2011, the Guinness World Records archive states that the record for largest cheerleading dance was set in November 2009 by 297 participants at the University of Memphis in Memphis, Tennessee. In August 2009, Baskin-Robbins kicked off the contest by hosting the Guinness World Records Largest Cheerleading Dance event with Mario Lopez of Extra TV and 225 members of the Universal Cheerleaders Association (UCA), at the University of California Los Angeles. Their song 'Ice Cream and Cake' quickly rose in popularity after being featured in a 2009 Baskin-Robbins marketing campaign, which included a television commercial and an Ice Cream and Cake Dance Video Contest. The popularity of the song increased as it was featured on television series such as The Proud Family and Family Guy, and fellow Flash-animated series including Super Mario Bros. The 2001 single 'Peanut Butter & Jelly', produced by Chip-Man, from this self-titled debut album became a popular internet meme after a Flash-animated music video featuring a dancing banana garnered attention online. The Buckwheat Boyz were signed by Koch Records, and recorded their first and only full-length record. The Buckwheat Boyz were an American novelty group.
